The Legend Continues. Whether you call him Sir Michael Rocks or Banco, Antoine Reed has set the pace for style and sonics in the world's most popular genre for over a decade. As he gears up to launch his next renaissance Michael offers perspective on his career and the path to freedom for fellow independent acts.
"I've been indie for my entire career, and throughout my time I have learned how to navigate a constantly changing landscape while remaining true to myself and my fans. Independence has taught me that the most valuable thing you can do as an artist is create a competent and balanced team. All members of the team have to be highly capable, with a great communication skillset. Having the most expensive PR agent won't help you as much if management is not on their A-game. A good booking agent is great to book performances, but if your marketing department is lacking you may find yourself performing for empty venues. These team building skills I've developed over the years have proven to be valuable time and time again.
As we enter into a new era where Major labels are deprioritizing Rap music and budgets, the indie route is going to become more and more necessary for artists to make a living from this artform. This is honestly something I've unknowingly been preparing for, for years. A renaissance of indie artists, companies and products are on the horizon. Now is the best time to start putting your pieces on the board and taking control of your career." - Sir Michael Rocks
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